Your Luxury Rental Home in Marin: Psychology Counts!

by Christopher Barrow 23. August 2010 02:51

For those considering renting their Marin County luxury home (including those who are pulling the home off the sales market while that sector rebounds) it may be useful to discuss some of the more elusive elements that experience tells us often results in maximizing a property’s performance once it’s placed on the market for rent in Marin.  Although much of this summer's residential real estate activity has remained relatively quiet, some cornerstone principles continue to bring results in one area of the market. That’s the luxury home market.

Often overlooked (or unspoken) is the key importance Marin luxury home owners play throughout the process. Let’s face it: not only do you belong to a group that expects the best, you’re also accustomed to calling the shots. If you aren’t currently the Big Boss in your own field, you’re darn close to it. Not surprisingly, in order to appeal to your target audience, you have to remember that they are peers. It’s very likely that they, too, are accustomed to calling the shots, and will be puzzled (or worse) if confronted with situations where they are prevented from doing so.

Chances are, their time is valuable and closely guarded. Often a luxury home buyer (or in this case, a luxury home tenant) may need to make unexpected changes of schedule or last-minute showing postponements. Adept luxury home sellers quickly learn to accommodate this inevitable inconvenience, and strive to make it possible for their property to be available to show on a moment’s notice…though only when a duly-qualified tenant is at the other end of the line.

Since luxury homes often take a good deal longer to rent than less expensive ones, it’s important that this kind of disruption not sour the seller’s attitude. Experience teaches that an oft-delayed showing does NOT signal disrespect for the property and its owners – the fact is it probably indicates the opposite. After all, these potential luxury home buyers really want to see the place, but at the same time, their schedules are really tough to crack!

Throughout the process, the most important part of the showing is the state of the property, no matter when or how it comes about. If you have done your due diligence, you will have selected an agent accustomed to representing and renting homes at your price point in the Marin rental market. No matter how experienced that agent may be, he or she needs to show an absolutely spotless property. Any potential tenant will be disproportionately affected by the initial impression, which needs to be free of distracting miscues.

It is very rare to find a luxury home tenant who intends to expend a great deal of effort to bring a property up to snuff. As a consequence, even minor lapses in maintenance can have an outsized impact on an otherwise truly outstanding residence. The finer the property, the more attention-grabbing any overlooked maintenance issue is likely to be. It’s not fair; it’s not even reasonable – but experienced agents and the luxury home owners they represent all know it’s true!

My team and I represent some of the most selective rentals and clients in Marin.  We specialize in the Marin County rental and are happy to assist.  Contact us anytime at (415) 507-9600.




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About the author

Born in San Francisco and raised in Marin, broker Christopher Barrow comes from an educational background in communications, with previous work experience in sales and client management.  Together with partner/wife, Darcy Alkus Barrow, the two run Foundation Rentals and Relocation servicing all of Marin County's rental property needs.

Even as the owner of the company, Christopher works every end of the Marin rental spectrum from one bedroom apartments for $1,000 to high-end, executive-style rentals renting anywhere from $8,000 to $15,000+ a month.  A working relationship with Christopher brings round the clock dedication and true client focus.  

When not working--which is rare if you ask his friends and family--Christopher spends his time at the Bay Club in Corte Madera, or at home in San Rafael with his wife and their two dogs and cat, enjoying all the great outdoor life Marin has to offer.

Contact Christopher anytime at

CA DRE Lic# 01722834

Areas served include: Sausalito rentals, CA, USA - Mill Valley rentals, CA, USA - Tiburon rentals, CA, USA - Belvedere rentals, CA, USA - Corte Madera rentals, CA, USA - Larkspur rentals, CA, USA - Greenbrae rentals, CA 94904, USA - Kentfield rentals, CA, USA - Ross rentals, CA, USA - San Anselmo rentals, CA, USA - San Rafael rentals, CA, USA - Novato rentals, CA, USA - San Francisco rentals, CA, USA‎ Rentals


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